Project overview
In the dynamic realm of e-commerce, 1983 emerges as a unique brand, intertwining fitness supplements and NFT art within a dedicated merch shop. Partnering with nio rio, the collaboration extends from initial 3D product presentations to the creation of a fully immersive website.
Challenge of unique selling point
Navigating the delicate balance between paying tribute and establishing a distinctive identity, the project faces the challenge of carving out a unique selling proposition (USP) without relying solely on the sentimental aspect of the tribute. To meet the project's objectives, a creative approach is taken to leverage 3D presentations and a game-like shopping interface as the core USP, steering away from the conventional use of tribute as the primary selling proposition.
Darkness and light web design
Guided by 1983's brand identity, the design ethos revolves around neon green hues against a dark backdrop. The interplay of darkness and light, inspired by the tribute theme, manifests through strategic use of "lights" in backgrounds, product hover effects, and pointer interactions, creating a visually captivating experience.
3D visual elements
Every visual element on the website is meticulously crafted in house using 3D software Blender, ensuring a seamless and cohesive aesthetic. From authentically detailed product presentations, capturing natural folds and creases, to about page illustrations that strike a balance between conceptual and animated modeling, the visual assets delivers a feeling of a virtual world.
Game-like shopping experience
Recognizing the target audience as young males in their teens and twenties, the shop page is ingeniously designed to mimic a video game gear selection interface. This innovative approach transforms the mundane act of shopping into an engaging and interactive experience, aligning seamlessly with the preferences of the demographic.
Innovate to meet objectives
To meet the project's objectives, a creative approach is taken to leverage 3D presentations and a game-like shopping interface as the core USP. Steering away from the conventional use of tribute as the primary selling point, the project embraces innovation to captivate the audience, setting a new standard for online merchandising.
